Crafting

Modern & Scalable Architecture,

Empowering

Product Engineering Teams,

Delivering

Commercial & Customer Outcomes.

Technology services to improve efficiency and accelerate value creation for digital businesses.

Digital

Strategic technology roadmap tailored to your business objectives and customer expectations.

Engineering

Launch quality products faster with expert engineering capabilities and modern, scalable architecture.

Execution

Operating models for enhanced collaboration and efficiency, and delivery of successful outcomes.

About Romit

Principal Technologist

Engineering leader, Technology Advisor and Consultant

Romit is a senior technology leader with a background in digital product development, technology strategy, and engineering leadership. With over 18 years of experience, he has been instrumental in helping businesses achieve exceptional customer and commercial outcomes. His passion and expertise lie in leveraging technology for new product development, delivering scalable and cost-effective solutions, and driving technology and digital transformation.

Romit excels in web scale systems, cloud-native architectures, agile/xp software engineering practices, and enjoys exploring data and artificial intelligence. He has a proven track record of building high-performing engineering teams that utilise cutting-edge technology and practices to drive business results. As a well-rounded technology leader, Romit specialises in implementing modern, fit-for-purpose technology solutions and fostering engineering cultures that enable businesses to scale to millions of users each month.

In his most recent role as Head of Engineering – Digital at Catch, a Wesfarmers-owned eCommerce marketplace, Romit was responsible for overseeing all aspects of digital technology, including the website, mobile apps, and marketing technology. Prior to his time at Catch, he led the technology function for consumer web in the Asia region (Singapore, Malaysia, Hongkong, China, Thailand, Indonesia) at REA Group.

With extensive experience in the software industry, Romit has also worked with and consulted for numerous progressive organisations such as ThoughtWorks, IOOF, Suncorp, MYOB, IAG, Target, Kmart, Coles, OriginEnergy, TheTrainline (UK), and BCG (UK).

Romit resides in Melbourne and works with clients both locally and internationally. He enjoys playing badminton regularly and finds joy in cooking during his free time!

Services

Independent and Strategic Leadership & Technology Services for Ambitious Teams

Technology Strategy

A tailored roadmap to ensure your solution and architecture aligns seamlessly with your strategic objectives. Empower your organisation with a fit-for-purpose framework and enable smooth legacy re-platforming with strategic technology strategy.

Engineering Capabilities

Elevate product engineering teams by implementing relevant methodologies, architectural principles, and engineering practices for scalable, high-quality solutions. Enable performance and cost optimisation while facilitating the scalable growth of your engineering teams.

Architecture & Governance

Comprehensive technology and architecture assessments, conduct meticulous technology due diligence, and ensures the health of distributed systems and technologies to optimise your organisation’s performance and stability.

Interim Support & Assurance

Fractional/interm leadership support to build incremental delivery plan and nurture high performing teams. Implement prioritisation techniques to drive accountability by aligning objectives and outcomes, and measure them with metrics that matter.

Ideate & Discover

Facilitated workshops for ideation, discovery, and inception to define customer outcomes, value maps and identification of drivers for success. Discover the right problems & create an action to plan to deliver measurable outcomes.

Operating Model

Establish an effective workflow system to enhance collaboration throughout the entire lifecycle of initiatives. Enhance and optimise processes, and drive accountability by aligning teams to customer and business objectives.

How can we help you grow?

Overcome Legacy Constraints

If legacy architecture and engineering practices are slowing things down, we can help you create a pragmatic plan for technology modernisation and smooth transition.

Grow Engineering Capabilities

You are scaling up and ready to grow your product engineering capabilities. We can maximise the value of your investments by cultivating high performing culture and engineering practices.

GoToMarket with faster product launches

You want to improve cycle time and launch quality products. We can help implement build-measure-learn cycle, continuous value delivery plans, and gather relevant metrics to derive meaningful insights.

Solidify strategy, improve engagement

Gain confidence by having independent technology review and assessment. We can support you take data-informed approach to help improve customer experience and conversion.

Transform Technology Landscape

We can help you create technology strategy to improve SEO, conversion rate and organic traffic. We can support your move to event driven, micro and distributed systems architecture.

Focus on your 3Ps across channels

Performance. Personalisation. Proactiveness. We can help you deliver personalised experience and drive engagement across channels. Improve NPS, customer loyalty and retention.

Experience

Industry Experience

  • Retail & eCommerce
  • Online Marketplaces
  • Real Estate & PropTech
  • Media, Advertising & AdTech
  • Construction
  • Hospitality
  • Insurance

Outcome driven leadership

  • Engineering Leadership
  • Technology and Integration Strategy
  • Telemetry & Operational Metrics
  • Org Design and High performing teams
  • System performance optimisation
  • Startup, Scale-up and Growth mindset
  • Offshoring Distributed Agile teams
/ Delivered

Headless CMS architecture

Re-platformed legacy content management system and migrated to modern headless architecture that caters to multiple regional requirements including internationalisation.

/ Delivered

Improved SEO and Conversion

Technology and Architecture strategy that substantially improved SEO, conversion, organic traffic and customer acquisition cost.

/ Delivered

Technology Transformation

Legacy systems modernisation and technology transformation using micro (services and frontend) and event driven architecture. In addition to enhanced customer experience, substantial cloud infrastructure costs were saved.

Let’s Connect

(pri-mit-vuh)

hello@primitva.com

+61 420 550 546

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